Mark of a Good Company

I have always said that the mark of a good company is one that can survive on a very thin advertising budget. Why might I say this? Well, if you’re creating a product worth talking about that people really enjoy, there is really no need to beat your message over the heads of the masses. If it was really good, wouldn’t everyone be spreading the word for you? This is how the best artisans work – by word of mouth referral
Zenni Optical sells eyeglasses and relies on this model for the most part to spread the word about their prescription glasses line. And guess what? The way they have done business has allowed them to actually succeed (and thrive) on a low budget. They rely on their fanatical customers to spread the word more enthusiastically than they ever could. What are you going to trust more: the glowing endorsement of a dear friend or the loud and obnoxious advertisements on the radio, tv or internet? I think you already know the answer to that and apparently Zenni Optical knows the answer too. There aren’t a lot of companies that really grasp how to spread a grassroots movement for their product, but luckily for Zenni (and us) they are not one of them.